Introduction
The pet product industry is undergoing a sustainable makeover as chemical-free wool felt replaces plastics in beds, toys, and grooming tools. Pet Business Magazine reports ”pet-safe wool felt” as 2025’s #1 emerging category.

Wellness Innovation
Veterinary researchers confirm ”untreated wool felt pet beds” reduce anxiety in 72% of dogs. “The natural lanolin releases calming pheromones,” explains Dr. Emma Reynolds (Cornell Veterinary College). Startups like PawFelt now embed ”lavender-infused wool felt” in their best-selling calming mats.

Product Spotlight

• Scratch-Replace: ”Wool felt scratching pads” last 3x longer than cardboard (per Catster tests)
• Dental Health: ”Chew-resistant wool felt toys” with mint-infused fibers clean teeth naturally
• Grooming: ”Hypoallergenic wool felt brushes” for sensitive-skinned pets

Commercial Impact
Chewy.com’s ”organic wool felt cat caves” sold out in 48 hours, with waitlists exceeding 12,000. “Consumers pay 40% premiums for ”non-toxic pet wool felt,” confirms pet industry analyst Derek Jones.

Sustainability Edge
GreenPaw’s compostable ”wool felt litter mats” divert 8 tons/month from landfills. “When soiled, they decompose in 90 days versus plastic’s 500 years,” notes founder Mia Chen. Their ”felted wool pet urn liners” offer eco-friendly memorialization.