The #FeltOrganization hashtag has amassed over 15 million views on TikTok, transforming humble storage solutions into social media stars. The trend began when organization influencer @SortedSarah showed her rainbow-colored felt desk setup, which garnered 2.3 million likes in just three days.
What Makes Felt Organizers So Shareable?
- Photogenic texture and vibrant colors
- Satisfying customization process (videos of cutting/dying felt)
- ASMR potential (soft material sounds)
- Transformational before/after content
We interviewed top creators about their most successful posts:
- “The key is showing the customization process – people love watching plain felt become personalized organizers,” explains @OrganizeWithMe
- “Before/after shots with dramatic lighting get 3x more saves,” says @DeskAesthetic
The article would feature:
- Top 5 most viral felt organizer videos
- Behind-the-scenes of a trending setup
- Tips for creating organization content
- Links to trending products shown in videos
Post time: Apr-24-2025