From immersive multi-sensory relaxation and community-focused workouts to a new emphasis on humanizing the experience, the top spa trends of 2025 reflect the changing priorities of spa guests.
Mushrooms, green tea and fermented beans are becoming important ingredients in skin care products due to their natural, nutrient-rich properties.
Korean skincare brands have embraced these ingredients, leading to a growing demand for innovative, natural products.
The buzz on social media, particularly TikTok, has highlighted the superfood’s popularity: according to Boots, the #KBeauty hashtag has generated more than 769,000 posts in 2024.
Hope Spas will incorporate superfood treatments into its facial and body treatments, appealing to environmentally conscious clients looking for results-oriented, sustainable solutions.
Meanwhile, functional mushrooms such as Hericium erinaceus and superfoods such as bee pollen are becoming increasingly popular.
Lion’s Mane mushroom is renowned for its potential benefits in terms of improving cognitive function and reducing stress, while bee pollen has been shown to improve metabolism and reduce inflammation.
While more research is needed to confirm these claims, spas can incorporate these ingredients into wellness programs, teas, and smoothies to provide a comprehensive benefit.
The TikTok hashtag has been viewed more than 1 billion times, and the mineral’s popularity has grown from supplements to topicals like sprays and lotions.
Known for its ability to support muscle function, relieve stress and increase energy levels, magnesium is a must-have on your spa menu.
Consider magnesium-infused massages and relaxation treatments to speed up recovery and improve well-being.
The obsession with hydration will continue into 2025, fueled by trends like ‘flooded skin’.
The technique involves layering moisturizers to maximize moisture retention, highlighting the importance of hyaluronic acid as a key ingredient.
The spa offers hydrating facials and body wraps that mimic the effects of skin hydration, leaving clients with deeply hydrated and radiant skin.
Hot Pilates, ballet barre, and bungee jumping are all popular classes that provide a sense of community and accountability that can be lacking in individual training.
Spas and wellness centres can capitalise on this trend by offering group fitness classes in a calm environment that combine exercise with relaxation.
According to Cult Beauty, there will be over 13.3 million mentions of the product on social media by 2024 as consumers look for organic and sustainable alternatives to conventional products.
Spas are responding to this demand by offering natural beauty products and eco-friendly treatments that contain predominantly plant-based ingredients and biodegradable packaging.
In an effort to empower consumers to connect with their bodies, menstrual cycle tracking apps and devices are gaining popularity.
These tools help users understand hormonal patterns and how they affect mood, skin, and overall health.
Spas could offer workshops or treatments tailored to each phase of the menstrual cycle, offering personalized care that caters to this growing trend.
Sales of probiotic supplements continue to grow as consumers recognize the connection between gut health and overall well-being, and probiotics are becoming increasingly popular on social media, with combined searches for probiotics on TikTok, Pinterest, and Instagram surpassing 7 million in 2024.
Incorporating probiotics into your spa menu (whether through health drinks, nutritional consultations, or probiotic skin care products) offers a unique approach to wellness from the inside out.
As demand for menopause-related treatments and diets grows, spas are looking to meet the needs of perimenopausal and menopausal clients.
Individual nutrition plans, hormonal rebalancing treatments and exercises to combat weight gain and bone loss are expected to be an integral part of the wellness program.
Rather than promoting extreme juice fasts, the spa offers a balanced detox program that includes nutritious meals, herbal teas, and gentle detox treatments like lymphatic drainage massage.
Dr Samantha Wild, GP and Women’s Health Lead at Bupa Health Clinics, added: “If you want to change your lifestyle, make decisions that are evidence-based, right for you and proven to be effective in the long term.
“If you are concerned about your health, whether it is your weight or your menstrual cycle, you should first seek help from a doctor rather than trying to follow the latest fashion trends.”
Gemma Barratt, director of group spa Daniel Thwaites, said: “As guests increasingly seek deeper relaxation, spas are expanding their offerings with multi-sensory experiences and a new emphasis on human contact.”
Barratt said spas could include sound baths and specially curated playlists to enhance relaxation and improve mental health.
Zoned recreational spaces can be designed for visual and auditory tranquility, complemented by headphones, calming soundscapes and immersive visuals for a personalized experience.
At the same time, personalized therapist-led services ensure that treatment is tailored to each guest’s preferences through a strong relationship between therapist and guest, resulting in improved therapeutic outcomes and emotional connection.
Ellen Cummings is a journalist and editor at Professional Beauty, the UK’s leading B2B publication for the professional beauty and spa industry. She is also a special correspondent for Aesthetic Medicine, covering key developments in the aesthetic medicine sector. Ellen specialises in expert-led writing on skincare, advanced treatments, spa and salon business and wellness. She regularly speaks with leading dermatologists, beauty specialists and branding consultants to create feature articles that combine industry information with expert commentary. With a strong background in beauty and aesthetics journalism, Ellen is committed to creating high-quality content that informs and supports salon, clinic and spa professionals.