The global wellness industry is seeing a surge in demand for traditional felt sauna hats, with sales increasing by 45% in 2023 alone. These wool-felt accessories, originally from Russian banya traditions, are now being embraced by spa-goers worldwide for their exceptional heat protection properties.

“Felt sauna hats create a microclimate that protects both hair and scalp from extreme temperatures,” explains Dr. Elena Petrov, a dermatologist specializing in heat therapies. “The natural wool fibers absorb sweat while maintaining optimal moisture balance.”

Top retailers report that searches for “100% wool felt sauna hat” have tripled, with eco-conscious consumers preferring sustainable options over synthetic alternatives. The best-selling models feature adjustable designs and come in various natural colors to match personal style.