The rise of e – commerce has had a significant impact on the educational toy market, and felt busy boards are one of the beneficiaries. Online platforms have made it easier for parents to access a wide variety of felt busy boards, from handmade artisanal products to mass – produced options. The convenience of online shopping, combined with detailed product reviews and comparisons, has led to a surge in the sales of these boards. Many online retailers are now offering exclusive deals, such as buy – one – get – one – free offers and free shipping, to attract customers. Moreover, online marketplaces also provide a platform for small businesses and independent crafters to sell their unique felt busy board designs. This has not only increased the competition but also expanded the choices available to parents, driving the growth of the felt busy board segment in the online educational toy market.