Pet influencers play a significant role in promoting felt pet beds. These popular accounts showcase beautifully designed beds, often featuring their own pets lounging in comfort. Their followers, who are passionate about pet care and style, are inspired by these posts and are more likely to seek out similar products for their own pets. For example, an Instagram post featuring a trendy, minimalist felt pet bed with a cute cat curled up on it can quickly go viral, generating a surge in interest and sales for that particular design.​

Hashtags are another key element in the social media trend cycle for felt pet beds. Tags such as #FeltPetBed, #StylishPetBeds, and #CozyPetNooks are used by pet owners to share pictures of their pets’ beds, creating a sense of community and inspiration. Brands are also actively participating in this trend by creating their own branded hashtags and encouraging customers to share their photos. This user – generated content not only serves as free advertising but also helps build brand loyalty.​

In addition, social media challenges and trends related to pet decor and lifestyle often involve felt pet beds. For instance, a “Pet Bedroom Makeover” challenge might inspire pet owners to upgrade their pets’ sleeping arrangements with a new felt pet bed. As a result, companies are constantly creating new and innovative designs to stay ahead of the social media curve and meet the evolving tastes of consumers. The influence of social media on the felt pet bed market is likely to continue growing, driving creativity and innovation in the industry.