Dr. Lina Kwong’s viral TikTok revealed her secret: custom-dyed felt baskets organize skincare samples 40% faster. The aftermath:

• Viral Growth: #FeltSkincareStorage has 280M views
• Business Model: Her branded baskets now hold products in 700+ dermatology offices
• Industry Shift: Sephora launches felt sample kits for in-store testing

“Texture matters more than people realize – wool feels ‘clinical but warm’,” explains retail psychologist Marco Santos.